Graphic designers tracking flight UX overhauls, such as those featured on Medium's EasyJet App Case Studies , frequently test experimental typefaces like Archivo or customized rounded geometric styles to replace stock system fonts. Closely Matched Alternatives for Designers
: Often cited as a close relative for its geometric, soft-ended strokes. Cooper Black
No such typeface existed. He knew every commercial font library. He had memorized the licensing catalogs. EasyJet Rounded was not a thing.
As the airline industry shifts towards app-first booking experiences and digital-first advertising, the limitations of traditional, chunky serifs become apparent. The move towards a "rounded book" style—a, often sans-serif, rounded font—offers several advantages: 1. Superior Digital Readability easyjet rounded book font new
: The core brand name relies exclusively on Cooper Black , a heavy, friendly, retro-serif typeface designed in 1921 by Oswald Bruce Cooper. Its soft, rounded edges convey an approachable, "for the many, not the few" mentality.
This evolution bridges retro corporate roots with modern digital utility, defining how the "easy" ecosystem communicates with its passengers.
While Cooper Black remains the cornerstone of the logo, the airline’s secondary typography has evolved to meet modern digital demands. Historically, easyJet paired its logo with for headlines and body copy. However, more recent updates have seen the introduction of a custom, proprietary font family designed to modernize the brand's aesthetic. EasyJet Rounded Book and the "Generation" Suite Graphic designers tracking flight UX overhauls, such as
The logo is where easyJet's brand story begins. The airline's name is written in , a typeface designed by Oswald Bruce Cooper and released in 1922. It's a bold, heavy serif font with a distinctly friendly and playful character, thanks to its soft, rounded edges.
: Unlike standard sans-serif fonts, the "Rounded" variant features softened, circular edges on the letters. This is intended to reflect a "warm and human" personality rather than a cold, corporate feel. Optimized for Reading
A functional sans-serif with subtle, soft-carved angles that injects personality without sacrificing clarity. Summary: Simplicity in Typography He knew every commercial font library
A geometric sans with rounded corners that preserves crisp legibility in body text ("Book" weight).
: It is typically used in uppercase for headlines or in marketing materials to create a hierarchy separate from the main brand logotype. Technical Details
The introduction of the EasyJet Rounded Book Font New is a significant step in easyJet's brand evolution. The font will be used across all touchpoints, including:
: A contemporary, stylized weight used for cultural initiatives and internal employer branding. Key Characteristics of EasyJet Rounded Book
A rounded font is used to convey a friendly, approachable, and stress-free brand personality, which helps put customers at ease during the booking and flying process.