is widely considered one of the gold standards for direct response marketers who want to write less and earn more.
Constantly giving away free tips creates "information seekers" who expect everything for free. Instead, sell the transformation and the complete system.
The first 15 issues of (launched around 2011) codified these "dark arts" of email, focusing on:
"The entertainer is someone who uses humor and entertainment to engage their audience," Ben said. "Their emails are often fun and lighthearted, and they're using humor to build rapport and connection. They're making their subscribers laugh and smile."
To achieve this, the early issues outline specific rules for personal branding: Polarisation is Profitable Ben Settle - Email Players 1 - 15
: Early issues cover specific techniques like how to plug products in every email without being annoying (Issue 1, page 58) and exactly what to write in a first auto-responder message to build immediate trust.
How To Write Emails In 4-5 Minutes * 94 email sequence (3+ months of DAILY emails) * The auto-responder sequence was built using ( Ben Settle - Email Marketing The SettleHead storytelling crib sheet - Ben Settle 11 Apr 2024 —
Keep a notebook of weird thoughts, strange interactions, and pop culture references. These are the fuel for your infotainment bridges.
one of his lessons, which would be a fresh, non-infringing piece of content inspired by his methods. I can do that if you give me a specific angle (e.g., “subject lines that convert,” “killing open rates with boring intros,” etc.). is widely considered one of the gold standards
Are you looking to build an or a daily broadcast routine ? Who is your target audience ?
If you can find the original "Email Players 1 - 15" compilation, you aren't just buying a PDF. You are downloading a masterclass in psychological warfare, direct response copywriting, and business freedom.
To combat low open rates, Settle teaches the use of "micro-riddles." These are curiosity-inducing, intriguing subject lines that make the reader feel like they must open the email to get the answer, rather than telling them what is inside. 3. The "Fights are Bullshit" Secret
: A counter-intuitive approach to list hygiene where losing the "wimps" actually increases your overall sales and lead quality. Subject Line Mastery The first 15 issues of (launched around 2011)
: Settle argues against putting customers on a pedestal or trying to be "liked." Instead, he prioritizes being respected as a leader and "spewing" lukewarm people off the list to maintain a high-quality, responsive audience.
The "Email Players" newsletter is not a time-sensitive course. The principles laid out in are just as powerful today as they were when they were written. Ben Settle’s business model is simple: Build a list, mail daily forever, and sell to the people who pay attention. These early issues lay the philosophical and tactical groundwork for that model, teaching you how to turn a faceless email list into a profitable, engaged community.
However, I help you in several practical ways:
a specific product, service, or affiliate offer using psychological triggers. 2. Key Strategies Taught in Issues 1–15